Gold jewellery for women, five sites compared, from high-street jeweller to designer

A gold piece is not bought like a jumper. You want to know what you are paying for, solid gold, vermeil or gold-plated, and who you are buying from. Online, two families of sites share the demand. The big jewellers offer thousands of references and often a network of shops. Designer houses have less choice but a recognisable style. In between, concept stores resell several labels.

This comparison brings together five sites representative of these approaches. Figures come from the sites themselves, prices from product pages consulted on 29 September 2026. No retailer has paid to be included.

The five sites in one table

The big jewellers

Histoire d’Or

Histoire d’Or presents itself as France’s leading jeweller and claims more than 3,000 pieces and a network of 300 shops. Its strength is proximity, an online purchase can be followed by a visit to a shop to see the piece or ask for advice. The style remains classic.

Ocarat

Ocarat lists more than 30,000 watches and pieces of jewellery. It is the widest catalogue in this comparison, handy for browsing a large number of models and brands. The trade-off is a choice so vast that you need to know what you are looking for.

The designer houses

Stone Paris

Founded by Marie Poniatowski, Stone Paris works only with gold and diamonds. The site advertises delivery within 3 days. It is the most precious house in the panel, for a piece you keep for a long time.

Djula

Djula works in yellow, white and rose gold, with or without diamonds. Its style lends itself to layering, several fine rings or hoops worn together.

The concept store, to compare designers

Lulli sur la Toile

The gold jewellery selection of Lulli sur la Toile brings together several designers, including Stone, Djula and Gigi Clozeau. The three pieces recorded on 29 September 2026, all in stock, show the range.

The point is to see different houses in one place and to be able to try pieces on in one of the company’s fifteen or so boutiques. The Gigi Clozeau pieces at Lulli sur la Toile, in 18-carat gold and resin, are made in France. On the other hand, a retailer only offers part of each house’s collections.

How to choose

• Your budget is tight. The big jewellers offer the widest choice, to filter by price.
• You want a signed piece. Stone Paris or Djula, directly or through a retailer.
• You are torn between several styles. A concept store lets you compare.
• You need advice. A network of shops, Histoire d’Or or Lulli sur la Toile, makes trying on and advice easier.

What this comparison does not say

We did not compare prices between sites, as the pieces are not equivalent. Catalogue figures are those announced by the companies, not a count of our own. We did not check the composition of every piece in these catalogues, the mention of the metal on the product page is what counts. To read it, our guide gold-plated, vermeil or solid gold explains hallmarks and legal thresholds.

For gifts, our selection of Christmas gift ideas for women offers other leads by budget, and our comparison of designer multi-brand sites widens the view to fashion.