Guides
Understand before you choose
A guide answers a specific question you ask before buying. What sets vermeil apart from gold plating, how to recognize a well-finished piece, what the word concept store really means. Every guide starts from facts, cites its sources and gives benchmarks you can check yourself, in a store or on a product page.
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All guides
Concept stores · GuidesWhat is a concept store? Definition, origins and examples
A concept store brings curated designers and several worlds together under one point of view. Definition, history from 10 Corso Como to Colette, examples.
Jewelry · GuidesGold plated, vermeil or solid gold: what is the difference?
Gold plated, vermeil and solid gold explained under French law. Minimum gold thickness, hallmarks to look for and how to choose a designer piece.
Ready-to-wear · GuidesDesigner ready-to-wear: definition, history and how to judge it
What designer ready-to-wear really means, how it differs from haute couture and mass fashion, and how to recognize a well-made piece.